New York Times creates Social Media Editor Position
May 26th, 2009 by acoleman
The New York Times has made a big change in the way they view the flow of information. For the first time in the history of the news paper they have created a social media editor position. In a memo released from deputy managing editor Jon Landman, he details the need for this position. Landman Said “the point is that an awful lot of people are finding our work not by coming to our homepage or looking at our newspaper but through alerts and recommendations from their friends and colleagues. So we ought to learn how to reach those people effectively and serve them well.”
The person who has been named for this position is Jennifer Preston, and her experience is extensive. She has worked as a reporter, editor, and marketing manager. Jon said that “Jennifer will work closely with editors, reporters, bloggers and others to use social tools to find sources, track trends, and break news as well as to gather it. She will help us get comfortable with the techniques, share best practices and guide us on how to more effectively engage a larger share of the audience on sites like Twitter, Facebook, Youtube, Flickr, Digg, and beyond.”
Jennifer will also be the go to gal for anyone around the news room who has questions about social media. As her position will also include keeping them up to speed on the social media world.
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:Tags: Jennifer Preston, Jon Landman, NEw York times, Social Media, Social MEdia Editor
