Activision’s CEO Threatens to Stop Supporting Sony PS3
June 25th, 2009 by jsaliba
In an interview with the Times of London, Activision CEO Bobby Kotick threatened to stop making video games for Sony’s PlayStation 3. Kotick blames the high cost of the PS3 and the company’s poor sales of the No. 3 video game console. To the Times, Kotick said, “I’m getting concerned about Sony; the PlayStation 3 is losing a bit of momentum and they don’t make it easy for me to support the platform. It’s expensive to develop for the console, and the Wii and the Xbox are just selling better.”
The No. 1 video game console in the United States, the Nintendo Wii, has a price tag of $250. The cheapest version of Microsoft’s Xbox costs $200. But Sony’s PS3 goes for a staggering $399, causing complaints among many of Sony’s game publishers.
Unfortunately for Kotick, who is calling for Sony to make some price cuts before losing more business, Sony refuses to do as such. Despite reporting a $1 billion loss last quarter, Sony insists that the PS3 is losing momemtum in the mark. In response to Kotick’s threats, Sony issued this statement, “We enjoy healthy business relationships with and greatly value our publishing partners and are working closely with them to deliver the best entertainment experience.”
Kotick may give Sony until 2010-2011 to make a price cut before reconsidering Activision’s support of PS3 and the PSP. But with a market value of $16 billion as the world’s largest independent video game developer, we’re pretty sure Activision has no qualms about cutting Sony out.
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