Google and Bing both integrating social media into search


October 23rd, 2009 by acoleman

Magnifying glassIn an ever changing Internet landscape we see a major shift in the way people gather news. Rather than go to a search engine and type in a keyword, they are going to sites like Twitter and Facebook to get news.

So what is it that is pulling people form search engines to social media sites? It seems the main driving force is the desire for real time. Google and Microsoft know this, because they both have made announcements this week that they plan to integrate real time updates from social media sites into their search engines.

Microsoft has already integrating Twitter “tweets” into Bing search results at bing.com/twitter. Microsoft will also be integrating Facebook updates as well. Google has plans to bring Twitter to its search as well but have made no announcement for integrating Facebook updates.

Google and Bing both have focused on search a great deal and a heavy social integration is most likely the next step. Bing has already integrated “tweets” in their search results, Google has plans to include them soon.

CNET


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  4. Google improves upon Google Squared

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