Nintendo profits drop due to poor Wii sales

Nintendo LogoNintendo is reporting some sagging numbers today for their first-half earnings. Poor sales and a price cut on the Wii have been blamed for a 52 percent drop in earnings. Nintendo is also reporting that sales have dropped 34 percent.

During the first half of their fiscal year Nintendo sold 5.75 million Wii consoles, which is a huge decline from the same period last year when they sold 10 million units.

In September Nintendo slimmed down the price of the Wii console from $250 to $199.99; a decision that came amid competition from the PS3 Slim. Nintendo is facing competition from Microsoft as well, because of their recent price cuts for the Xbox 360.

A lack of popular video game titles has also been attributed to Nintendo’s poor numbers. Wii Sports Resort and Wii Fit Plus are the only real gems that they have released in the past few months. Nintendo hopes to rebound with this years holiday sales, and the release of the New Super Mario Bros. Wii.

CNET


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