Google unveils its own URL shortener

Google DoodleWith the boom of micro-blogs such as Twitter, URL shorteners are becoming a hot commodity. For some time now we have only had a select few shorteneres to choose from but it seems the rest of the Internet is finally getting with the program.

Along with the news of Facebooks URL shortener, Google has announced their own URL shortener goo.gl. Sadly the shortener is not a stand alone service and is only available within the Google Toolbar, and FeedBurner. Google did say that they may make the shortener available to everyone if “the service proves useful.”

“We think people who use the Google Toolbar and FeedBurner will benefit from a shortener that is easily accessible — making it faster and easier to share, post and email links.”

You can try out the goo.gl shortener right now at Google Toolbar, and FeedBurner. Once you have taken it for a spin let us know what you think of it.

Google Blog


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