In a year that brought us a number of disappointing economic blows, many were looking to holiday sales to help boost the market.
You may recall that a number of retailers were doing holiday promos earlier, as well as extending specials to help stimulate sales. The effort has paid off. With the holiday shopping season behind us and the numbers in, we can tell you that 2009’s seasonal sales have been good for the economy.
According to comScore, e-commerce sales rose 5 percent, garnering some $27 billion in holiday sales, which is a significant jump from last year’s total of $25.8 billion. The stats were collected for on-line sales between November 1st and December 24th.
A number of factors played a part in these improved numbers but one of the major ones would be the boom in social media and communication. This year, we saw some of the best advertising coming from consumers themselves by Tweeting or providing updates on deals.
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