It’s been a hard year for Yahoo. With the downturn of the economy the once great Internet Empire has suffered disappointing blow after blow. With cuts and losses Yahoo has seen its revenue drop for the first time since 2001, despite their best efforts.
Yahoo launched a re-branding campaign in September of this year, poring a $100 million into the effort. Changes to their site and a number of their other entities came from the re-branding but we have yet to see how that will turn the downtrodden company around.
After a year of disappointing developments the company is ending 2009 on a down note. In an effort to cut costs Yahoo will be closing its offices for the holidays. It will mark the first time in the company’s history that it has relieved its 13,200 employees for the holidays. Only a few employees will remain to perform the essential duties.
As said before we have yet to see the benefits of Yahoo’s re-branding. Maybe when the economy rebounds we will see the same for the wounded Yahoo.
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