In a deal that was reportedly in the final stages, Google was poised to acquire the popular user generated review site Yelp. Today however Tech Crunch is reporting that the deal (which was in the final stages) has fallen through.
According to Tech Crunch the deal, which was hovering around $550 million in earn outs, was in the later stages when Yelp CEO Jeremy Stoppleman backed out. Google was notified over the weekend that Yelp would not be selling.
Tech Crunch is sighting multiple sources on the failed deal, however the reason is still unclear at this point. The only thing that is being assumed is that another offer was made to pull Yelp away from Google but no one company has really stepped forward. Could Apple or Microsoft have made an offer as well?
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