It was some time ago that Verizon launched an advertising campaign targeting AT&T and their lackluster wireless network. The “There’s a map for that” campaign brought about a backlash from AT&T that resulted in a set of their own ads staring Luke Wilson, and eventually a law suite.
Although AT&T has spent months now fiercely defending their coverage, they have thankfully decided to acknowledge its shortcomings and improve. They will reportedly be putting more than $2 billion into bettering their network this year.
It was during a fourth-quarter earnings conference call that AT&T admitted that their 3G coverage wasn’t good enough, and that they would work to make it better. Head of AT&T’s Operations division, John Stankey stated “Wireless is our No. 1 investment priority.”
This means that the Kindle, iPod, and other AT&T powered wireless devices will soon be getting improved coverage. More importantly however, it means we will no longer be subjected to Luke Wilson ads.
Related posts:
