As I am sure you already know, HTC is the company behind the hardware for the Nexus One as well as a number of other Android phones. Although they are now becoming synonymous with Android phone hardware, it seems they were not the first to be approached by Google.
In a Swedish publication (Sydsvenskan) Sony Ericsson head Bert Nordberg, stated that they were approached by Google to design the Nexus One and that they turned them down. The reason was because Sony feared a brand dilution.
In hindsight Sony’s decision to turn down Google may have been a poor one. Although there are some that would disagree, as the Nexus One is seeing slow sales currently, the sheer amount of press that HTC is garnering now could have only been good for Sony.
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