Google seems to be focusing more and more on creating its own content and that has never been more apparent than with the launch of Google Beat. Premiering last week, Google Beat is a weekly video series that covers the most popular search terms of that week.
Google Beat will basically be a 90 second video segment in which the top search queries for that week are counted down. The data to be used for Google Beat will be collected from Google Trends and Google Insights for Search.
Google rep, Gabriel Stricker, said in a statement to CNET, “Google receives lots of inquiries from media and others trying to determine information about hot search terms, and that the company felt it could most efficiently answer these queries with a video.”
Google has done something similar to this before with the year-end Zeitgeist, but it was a list style presentation rather than video. Whether this means Google will begin producing more if its own content is unclear, but it does show they are certainly cozying up to the idea.
You can see the first video embedded above, or head over to Google Beat YouTube channel.
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