According to comScore statistics, Yahoo and Microsoft’s Bing now each have 15% of the search engine market. Considering Bing has been offering its unique search services for under three years, coming this close to overtaking Yahoo is quite an accomplishment – although the fact that Bing powers Yahoo makes the rivalry an interesting one. Of course, neither are anywhere close to search champion Google, who has a 65.4% market share according to the same study.
Other studies have slightly different figures, but all place Google in strong lead, with Yahoo and Bing relatively far behind at second. But Microsoft doesn’t intend to stop there. In the future, the company hopes to integrate Bing into more products and forge more partnerships to take an increasing share of the search engine market.
How much success Microsoft will have in that tactic remains to be seen. Still, it’s hard to imagine ‘Bing’ replacing ‘Google’ as a generic term for an Internet search.
(Via Mashable, Image via SEO.com)
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