While CES is a major exhibit for tech companies to display their latest gadgets and give keynote speeches to the press and other attendees, Microsoft has decided this coming January’s CES conference will in fact be the last one they attend.
In a blog post published by Microsoft spokesman Frank Shaw, he announced the company’s future withdraw:
“Our industry moves fast and changes faster. And so the way we communicate with our customers must change in equally speedy ways. To ensure it does, we constantly challenge our assumptions. For example:
- What’s the right time and place to make announcements?
- Are we adjusting to the changing dynamics of our customers?
- Are we doing something because it’s the right thing to do, or because ‘it’s the way we’ve always done it?’”
After thinking about questions like these, we have decided that this coming January will be our last keynote presentation and booth at CES. We’ll continue to participate in CES as a great place to connect with partners and customers across the PC, phone, and entertainment industries, but we won’t have a keynote or booth after this year because our product news milestones generally don’t align with the show’s January timing.”
So while Microsoft has decided to opt out of such a giant tech convention, they are working towards their own conference in September of 2012, one that is more timely and personal to their company’s own achievements. Microsoft is utilizing the new ways to tell consumers the their story through means of social medias, and their own site.
For 20 years Microsoft has been in ties with the Consumer Electronics Association and still look forward to working with them in the coming years, just not by the means of the CES conference.
(via CNET; photo via The New York Times’ Bits)
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