In just another sign of how much our society now runs on social media, the White House has turned to micro-blogging for its campaign in the current payroll tax fight. From its website, the White House encouraged Americans to share on Twitter, Facebook, and YouTube what $40 a week means to them – $40 a week being the amount an average family will lose if Congress fails to extend the payroll tax cut.
The original White House tweet of “What does #40dollars mean to you?” has received thousands of replies, and has been a trending topic in Washington D.C. and other cities. Director of new media at the White House Macon Phillips believes the social media campaign will personalize the decision the House currently faces. Some #40dollars responses selected by the administration can be viewed on Storify.
(Story and Image via Mashable)
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