Do You Have NikeFuel?

Working to keep up with active bracelet competitors like the Jawbone Up, Nike is updating its Nike+ Sportband (more than two years old) to a shinier, sleeker model.  The Nike+ FuelBand measures activity in units of NikeFuel – and features enough LED lights (100 white LEDs, plus 20 performance color LEDs) to catch the attention of non-athletes.   It also measure calories, steps, and time, giving you some flexibility in setting and tracking your fitness targets.

It should be noted, however, that to view the full glory of the color LEDs (and that’s what really matters), you actually have to reach your intended exercise goal.  If getting to see those elusive green dots is enough motivation for you to put a little more effort toward your personal fitness, you’ll be able to pre-order the Nike+ FuelBand for $149 from the Nike Store.

(Story and Image via Engadget)

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