In the case of McDonald’s, well, it’s a love hate; the fast food chain is something we cannot avoid, as there’s at least 1 every .3 miles (OK, so maybe not, but there are statistically 12,804 in the US alone). And whether we say we will or say we won’t, it’s inevitable that we will purchase a double cheeseburger at least once in our lifetime.
Yesterday the fast food chain thought it would be a good idea to start the trend, #McDStories and #MeetTheFarmers, as a part of their 24-hour “Supplier Stories” campaign.
Well, that turned out to be a bad idea.
Within minutes of the trend people started responding rather negatively:
Not only were the responses negative, but people started creating their own version of #McDStories—including, #McDialysis, #McGross, and #McWhat?
Eventually the #McDStories campaign was shut down after the overwhelmingly negative feedback, but the #MeetTheFarmers tag continued on throughout the day.
Social Media Director of McDonalds told ABC, “While #meetthefarmers was used for the majority of the day and successful in raising awareness of the Supplier Store campaign, #mcdstories did not go as planned. We quickly pulled #mcdstories and it was promoted for less than two hours.”
Maybe McDonald’s should stick with healthier promotions and avoid any social discussions regarding the “McTerrible McFattening McMeal.”
(via Business Insider & ABC News; photo via Tech Scoople)
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