We’ve all had that moment where our anticipated online order arrives, then when it comes time to try stuff on, the fit is anything but right. Well, with the combination of XBOX Kinect’s advanced motion-sensing technologies and the latest interactive clothes-fitting concept Bodymetrics, whose “body-mapping technology that makes the perfect fit beautifully simple,” you will be able to try on clothes without ever having to leave your house.
Of course you need the XBOX Kinect-like technology to use Bodymetrics, but e-retailers are probably ecstatic for those who already own the Microsoft-made $150 motion-sensing gadget, as this could potentially change the way we shop for clothes online forever.
CEO of Bodymetrics, Suran Goonatilake referenced an interesting statistic that, “30 percent to 40 percent of clothing bought is returned to retailers. The No. 1 reason is fit[.] [...] That’s the fundamental problem we are solving here, [so] [w]e can reduce the number of returns they have.”
As of now, Bodymetrics is established in retail stores in the UK, but will be making its way to the US in the next few months. No partnerships have been confirmed, but we expect this concept to evolve worldwide.
Venture Beat interviewed the head of fashion at Bodymetrics at CES, telling all of the goods that come with the system – like the fit mapper, where the color blue indicates looseness, and red indicates tightness.
So while you are able to see the size and fit with Bodymetrics, our question is: what about the feel? As comfort is key, too. But this just leads us to believe the next step will be actually being able to have a feel through the screen, which is a cool, but scary thought.
(via Techland & Venture Beat)
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