The “tumbling” blogging website has hired a group of talented writers to cover…well, to cover Tumblr. Sound Meta? It is, but the site has had something like this up their sleeve for a while, and now they are “making itself the news.”
The blogging site hired Jessica Bennett, a senior writer at Newsweek; she compares the number of Tumblr blogs to a city: “Basically, if Tumblr were a city of 42 million, [...] I’m trying to figure out how we cover the ideas, themes, and people who live in it.”
Tumblr wants to “surface more compelling stories about creators on Tumblr [...] in ways that embody professional rigor and first-rate writing.” Tumblr’s VP noted it’s “in [Tumblr’s] best interest as a company to surface more compelling stories about creators on Tumblr; at the same time though, we think Chris and Jessica will be able to do so in ways that embody professional rigor and first-rate writing.”
The forthcoming content will highlight notable blogs of artists, writers, and designers alike, showing just how impact-heavy the network really is, and “fun, cool, compelling and organic creation will go a lot further towards demonstrating the potential of the nascent creative population than simplistic of forced attempts at corporate boosterism.”
In a recent interview, Tumblr CEO, who created the site based on his dream of becoming an entrepreneur, was initially shy at presenting his idea for the blog due to his voice.
“I was so silly—I tried to be formal and put on a deep voice to clients over the phone so I didn’t have to meet them and give away how young I was,” Karp said. “I lied about the size of my team. I lied about my experience. I was so terribly embarrassed about it for so long. I should have just owned up.”
We’re glad he did, for his invention has enabled millions of users and companies to distribute content at an unbeatable price: free.
(via Business Insider & The New York Times; photo via David Karp)
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