Following what seems to be becoming a pattern of updates and announcements from Spotify, the company is said to be launching branded apps – giving advertisers the same ability as developers to set up playlists and features that make use of the music streaming service.
If you have yet to be impressed with currently available music recommendations perhaps you’ll enjoy AT&T’s “Surround Sounds” or get your next workout playlist through Reebok. These as well as other brands like McDonald’s and Intel are expected to make appearances in the form of Spotify apps in the coming months. Could branded apps be a hit for Spotify? We’ll have to wait and see.
(Via The Verge; Imag4e via VentureBeat)











