Google Archive

So we’ve referenced the continuous evolving of what used to seem like a “futuristic” world in the movie Minority Report, how we are becoming way more in sync than we ever have before with the two worlds of personal and public—but not in the traditional means of the two: as times progresses and technology advances, we are becoming our stuff—“stuff” we like to do is always trailing along with us on the Internet, resonating in Google’s database for marketers to have a field day— and most of us barely even know it yet.

And what happens when a huge, almost vitally necessary company that our world pretty much depends on for information, takes over our lives in a sense?

Well, two things: we could passively undergo what seems like a marketing/ Google takeover, or companies can rebel, and make aware that these changes are not OK; tapping into our every Internet move is not a legitimate way to force more advertising upon us (it has been averaged that people see up to 5,000 different advertisements in a day, probably even more depending on your demographic).

“To be clear, there’s nothing inherently wrong with wanting to improve the quality of an advertising product. But, that effort needs to be balanced with continuing to meet the needs and  interests of users. Every business finds its own balance and attracts users who share those priorities. Google’s new changes have upset that balance, with users’ priorities being de-prioritized. That’s why people are concerned and looking for alternatives,” Google writes in the ad campaign.

Which is right. Where do we draw the line? Why are our lives always subject to an advertisement?

As more campaigns like this appear, and we approach the March 1 deadline of when Google will start this takeover, we shall see if the giant can win its right to track our web browsing habits.

(sources: The Verge & Marketing Land; photo via Microsoft’s ad campaign)