According to the video game analysis group NPD, the video game industry has seen an improvement in sales for the month of September. NPD is reporting that sales are up 1 percent from $1.27 billion to $1.28 billion, and the top selling console was none other than the Sony PS3.
NPD is reporting that for the month of September the PS3 outsold all other consoles with 491,800 units sold. The Nintendo Wii came in second with 462,800 units sold, and the Xbox 360 came in third with 352,600.
The increase in sales for Sony has been attributed to the release of slimmer and cheaper version of the PS3, known as the PS3 Slim. Currently selling for a price of $299, it is the first time Sony has cut the price of the console, as well as the first time (since its birth) it has had a best selling month.
A price cut is the major motivation for buyers as they had been demanding one for the PS3 for some time now. With the increase in sales that Sony has seen since, some analysts believe this would indicate a strong holiday season for Sony.
It’s no surprise that the PS3 has not been doing to well in terms of sales. There are a number of factors working against Sony’s console, one of them is its bulky size. When matched against a console like the Wii that is compact and easy to move, it doesn’t stand a chance. Another factor is its price. With the sagging sales we can’t help but wonder when Sony will be making a price cut.
