A month ago, the CEO of Activision, Bobby Kotick, complained about the high cost of Sony’s PlayStation 3. Kotick’s threat to Sony, to lower the price of the PS3 or Activision stops making games for the console, is covered here.

Yesterday, in an investor call, Sony CEO Nobuyuki Oneda revealed that manufacturing costs of the PS3 are down by 70%.

Sony reported the company’s first annual loss in 14 years when it released its fiscal first quarter earnings yesterday. Further, the company is projecting over a $1 billion loss through March 2010. Sony may be blaming poor sales on the state of the economy, but people like Bobby Kotick would be sure to argue the price of the PS3 is to blame.

Why does Sony’s PS3 cost so much?

The cost of manufacturing each console is roughly $800. The price to buy a PS3? $399. While it may be the highest priced console against its competitors, Microsoft’s Xbox and the Nintendo Wii, Sony is taking a hit for every PS3 sold.

Sony saw some relief in January when it announced that the cost of manufacturing had dropped by 35% to $450. Though a 70% drop in cost seems to be just what the company needs, which would allow, as rumored, Sony to drop the price of the PS3. But will Sony really want to eat into its new profits, especially after a first quarter in the red and a poor outlook for the rest of the fiscal year?

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In an interview with the Times of London, Activision CEO Bobby Kotick threatened to stop making video games for Sony’s PlayStation 3. Kotick blames the high cost of the PS3 and the company’s poor sales of the No. 3 video game console. To the Times, Kotick said, “I’m getting concerned about Sony; the PlayStation 3 is losing a bit of momentum and they don’t make it easy for me to support the platform. It’s expensive to develop for the console, and the Wii and the Xbox are just selling better.”

The No. 1 video game console in the United States, the Nintendo Wii, has a price tag of $250. The cheapest version of Microsoft’s Xbox costs $200.  But Sony’s PS3 goes for a staggering $399, causing complaints among many of Sony’s game publishers.

Unfortunately for Kotick, who is calling for Sony to make some price cuts before losing more business, Sony refuses to do as such. Despite reporting a $1 billion loss last quarter, Sony insists that the PS3 is losing momemtum in the mark.  In response to Kotick’s threats, Sony issued this statement, “We enjoy healthy business relationships with and greatly value our publishing partners and are working closely with them to deliver the best entertainment experience.”

Kotick may give Sony until 2010-2011 to make a price cut before reconsidering Activision’s support of PS3 and the PSP.  But with a market value of $16 billion as the world’s largest independent video game developer, we’re pretty sure Activision has no qualms about cutting Sony out.

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